5 Factors Driving Composable Commerce Adoption
The pandemic seems to be behind us as we move into 2023. The customer expectations are growing stronger than ever, whether it’s for trust, convenience, loyalty or seamless cross-channel experiences. This is the right time to seize the opportunity and start adopting the latest ecommerce system to get ahead and forge the path to success.
Ecommerce platform selection has gained significant focus in the past 12-24 months. More and more organizations have prioritized the ecommerce platform selection as ‘high’ or ‘strategic’ and their preference is shifting towards composable commerce stacks.
Here are key factors that are driving Composable Commerce adoption,
1. Pandemic exposed drawbacks with traditional commerce operations
The COVID-19 pandemic threw many organizations off guard, as they were using first or second-generation systems. Many businesses could not adapt their operations to lockdown rules and fulfilment channels due to their ecommerce platform rigidity resulting in considerable negative brand loyalty. Pandemic is serving as a key catalyst for businesses to adopt modern commerce solutions and composability is topping their criteria. According to a survey by Acquia, 48% of the professionals surveyed said that they are still using first or second-generation systems. While only 9% have adopted a third-generation composable ecosystem and around 43% of them are gearing up to embrace it.
2. Availability of integration resources
The biggest obstacle to adopting composable commerce was the unavailability of integration resources. With businesses increasingly realizing the long-term benefits of a composable solution and the resurgence of third party low code integration systems, this challenge is starting to recede and paving the way for more organizations to embrace composable ecosystems in the future.
3. Flexible Cloud infrastructure and SaaS benefits
The pandemic has accelerated the growth of multiple trends while upgrading the ecommerce system. There has been a rapid rise in cloud infrastructure and SaaS adoption. This has encouraged organizations to revisit their ecommerce stacks and steer away from the mistakes made in the past. With composable platforms providing flexible options for cloud deployment of their choice without any "lock-in" with a dedicated cloud vendor, the composable commerce adoption has further accelerated.
4. Enhanced functionality and reliability
According to the Acquia survey, the top two reasons that organizations are increasingly favouring composable solutions are enhanced functionality and reliability. And one of the key benefits of deploying composable stacks is customization. Unlike monolithic commerce platforms, composable platforms provide open data models and micro-services to build custom functionalities in addition to PBC's (Packaged Business Capabilities). This gives an added edge to the businesses to focus on customer experience.
5. Deployment of modern content management and analytics solutions
One of the prime areas of improvement and modernization for businesses of all sizes has been content management and intelligent analytics. Composable platforms enable content management and analytics by providing infrastructure to integrate with modern solutions without any limitations.
Organizations that have adopted composable commerce solutions have gained productivity and business outcomes and the aforementioned factors have been the key criterias in this journey. It has been observed that the challenges faced during the pandemic have led to the rapid shift to composable commerce. Currently, organizations worldwide want to steer clear from “lock in” with outdated systems. They are looking for the best solutions that can boost productivity, especially during such unprecedented times when staff and resources are limited.