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SEO Strategy & Roadmap

At Trika Technologies, we take a deep-dive approach to SEO focusing on Information Architecture, Crawlability & Indexability, Competitive Analysis, and Content Strategy.

Why Partner with Trika for your SEO Strategy?

Multifunctional Team Structure

Co-created by Technical Experts, Content Strategist and SEO Experts

​Our cross functional team work together to closely analyze different aspects of your website, content, platform, competitors and your specific industry to identify gaps, challenges and create a roadmap that is tailored to achieve the KPIs that define success for you. When you work with us, you don't just get one SEO strategist, but a whole team of experts to define your strategy and roadmap.

Experts in Technical SEO 

Engineering your site for performance, scalability, and unstoppable organic growth

​At Trika, technical SEO isn't an afterthought; it’s the foundation of every strategy we build. Our technical specialists go beyond surface-level audits, diving deep into the architecture, performance, and scalability challenges unique to large eCommerce ecosystems. We optimize crawl efficiency, solve complex indexing issues, and engineer SEO-friendly site structures that support thousands of SKUs without sacrificing speed or user experience. Whether you're operating on a headless CMS, migrating platforms, or scaling globally, our technical SEO team ensures your site is built not just to rank, but to dominate.

Experts in technical SEO 

eCommerce Focused Agency

SEO Strategies built for the scale, speed, and complexity of eCommerce. 

​Trika is purpose-built for the complexity of eCommerce. We understand that SEO for online retail isn't just about driving traffic; it's about scaling revenue across thousands of SKUs, managing dynamic inventory, and optimizing for every step of the buyer journey. Our team brings deep expertise in eCommerce-specific challenges like faceted navigation, structured data for products, crawl budget optimization, and multi-variant product listings. We design SEO strategies that seamlessly align with merchandising, promotions, and customer acquisition goals, ensuring that organic growth supports your broader eCommerce engine. With Trika, you get more than an agency; you get a true strategic partner fluent in the language of eCommerce.

Capabilities

Technical Audit & Strategy

Comprehensive audits to uncover technical SEO issues and create strategic solutions aligned with performance and crawlability goals.

Keyword Gap Analysis

Identify missed ranking opportunities by analyzing competitor keywords and aligning content with user demand and search intent.

Core Web Vitals Optimization

Improve loading speed, interactivity, and visual stability to meet Google’s Core Web Vitals and enhance user experience.

Competitive Benchmarking 

Assess competitor SEO performance across content, backlinks, and technical factors to uncover gaps and growth opportunities.

Site Architecture Review

  • Evaluate and restructure site hierarchy for better crawlability, discoverability, and a more intuitive user and bot journey.

Re-Platform Support

Preserve SEO value during platform migrations with redirection planning, structured data continuity, and pre/post-launch audits.

Optimize Crawling & Indexing

Ensure search engines efficiently discover, crawl, and index high-value pages while minimizing wasted crawl budget on low-priority content.

Content Strategy & Roadmap

Map out a prioritized, long-term content strategy tied to KPIs and search opportunity for measurable impact and efficiency.

Content Strategy

Develop data-driven content plans tailored to user intent, search trends, and business goals for sustained organic growth.

Backlink Audit & Cleanup

Analyze backlink profile to remove toxic links, recover lost equity, and strengthen your domain’s authority and trust signals.

Client List

Insights

Strategy.avif

Is It Time to Upgrade Your Website’s UX? Key Signs and Tips for a Refresh

The article identifies signs your website’s UX needs a refresh, like high bounce rates and outdated design, offering tips for improvement. Enhanced UX boosts engagement and conversions. Trika’s SEO Strategy and Roadmap solutions integrate UX upgrades with SEO, driving traffic, user satisfaction, and business growth in competitive digital markets.

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