Composable Storefront is a headless e-commerce storefront purpose-built for performance, flexibility, and true composability. Powered by Next.js, Auth.js, and Domain-Driven Design (DDD), it empowers modern teams to move faster, scale smarter, and build without limits whether you're serving retail customers or enterprise buyers.
Why do you need Composable Storefront?
Companies are increasingly facing the need to deliver faster, more personalized digital experiences across multiple channels while keeping up with rapidly changing customer expectations. Traditional monolithic storefronts often lack the flexibility and scalability required to adapt quickly, making it difficult to support both retail and wholesale models or integrate with various content management systems. Teams struggle with slow development cycles, limited customization options, and performance bottlenecks that impact user experience and SEO. Additionally, ensuring robust security, supporting complex authentication flows, and maintaining high performance across devices present ongoing challenges, especially as digital ecosystems grow more complex and distributed.
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Key Capabilities
Built for Composability
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Domain Driven Design (DDD) to split logic into modular, decoupled domains.
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Supports retail and wholesale with B2C and B2B features
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Multi-CMS support including Builder.io, Webiny, Sanity, Strapi and more via CMS abstraction layers
Lightning-Fast Performance
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Harness Next.js 15 for top-tier performance.
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Smart caching & streaming for real-time responsiveness
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App Router with hybrid routing support
SEO-Optimized & Lighthouse-Approved
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Server-rendered pages with dynamic metadata.
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Optimized images and smart asset loading
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90+ scores on Lighthouse across performance, SEO, accessibility
Enterprise Grade Security
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Secure, Extensible Auth with Auth.js
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Supports social login, SSO, and credential flows
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Robust session and token management
Frictionless Single-Page Checkout
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One-page flow for shipping, payment, and review.
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Built with React Server Components for instant transitions
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Mobile-optimized, PCI-compliant and secure by design
Observability with Grafana Faro
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Real-time session replays and error tracking
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Core web vitals monitoring
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Custom dashboards on Grafana Cloud
Success Story
A leading regional retailer with a diverse product portfolio spanning health, tech, beauty, and home goods set out to transform its digital commerce strategy. With growing customer expectations and legacy systems slowing innovation, the company needed a solution that could scale, adapt, and deliver consistent experiences across both online and in-store channels.
The Challenge
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Fragmented platforms leading to inconsistent customer journeys
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Slow time-to-market for new product lines and promotions
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Difficulty supporting both B2C and in-store fulfillment flows
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Limited CMS capabilities
The Solution
By leveraging a composable commerce architecture with headless capabilities, a unified data and integration layer, and a frictionless checkout experience, the retailer was able to:
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Unify its tech stack with scalable authentication and CMS abstraction
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Achieve sub-second page loads and 90+ Lighthouse scores across devices
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Enable personalized content and promotions through multi-CMS support
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Seamlessly integrate with legacy systems and third-party fulfillment providers
The Outcome
30%
Growth in Search Engine Traffic
50%
Reduction in Time to Market
30%
Reduction in Total Cost of Ownership