Why B2B Brands Are Migrating to Shopify Plus
- Subhayan Dutta
- Oct 10
- 4 min read
Not long ago, B2B commerce happened quietly — tucked away behind spreadsheets, phone calls, and purchase orders. It was functional, not inspiring. Efficient, not transformative.
But that world has changed.
Today, B2B buyers act like consumers — researching online, comparing options, expecting instant answers, personalized pricing, and frictionless checkout. The same executives who approve million-dollar procurement contracts are the ones tapping “Buy Now” on their phones at home.
This transformation has sparked a decisive movement: global enterprises are leaving behind rigid, legacy commerce stacks and embracing agile, cloud-native platforms designed for speed and innovation.
And at the forefront of this movement stands Shopify Plus — a platform redefining how B2B brands sell, scale, and succeed.
With enterprise-grade functionality, continuous innovation, and a far lower cost of ownership than traditional platforms, Shopify Plus is becoming the foundation for future-ready B2B commerce.
Table of Content
Market Trends Powering the Migration
Digital Adoption Surge
The pace of digital adoption in B2B has been nothing short of revolutionary. In 2019, only 13% of B2B sales happened through digital channels . By 2025, that number is expected to soar to 80%. Some forecasts estimate that over half (56%) of B2B firms’ total revenues will already come from digital sources by then.
This shift underscores one truth: B2B commerce is going digital — fast. And success now depends on choosing platforms that can fully support end-to-end online buying cycles.
Market Size & Growth
The opportunity is enormous. The global B2B eCommerce market is projected to grow at a CAGR of 18.2% (2024–2030), reaching a staggering USD 57.6 trillion.
Even conservative estimates put 2025’s market at USD 32 trillion — proof that B2B commerce is outpacing nearly every other digital segment.
As transaction volumes surge, legacy platforms that struggle to scale are becoming liabilities, not assets.
3. Shopify’s Own B2B Momentum
The trend isn’t theoretical — it’s visible in Shopify’s own growth.
In Q4 alone, Shopify reported a 132% year-over-year increase in B2B Gross Merchandise Value (GMV). That growth reflects both increasing brand adoption and Shopify’s continued investment in advanced B2B capabilities.
Strategic Imperatives for Digital-First B2B (Deloitte framing)
According to Deloitte, 77% of U.S. B2B executives now see digital transformation as essential to success — not optional. Their top imperatives?
Reducing sales friction
Integrating front- and back-office systems
Synchronizing procurement channels
Delivering connected, omnichannel experiences
These goals align directly with Shopify Plus’s roadmap — making it a natural partner for B2B brands ready to act on their digital vision.
Why Shopify Plus Is Winning Over B2B Brands
Enterprise-Grade Performance & Reliability
Shopify Plus runs on a high-availability infrastructure designed for scale — delivering 99.99% uptime across global markets. With a robust CDN, brands can maintain lightning-fast performance even during flash sales, quarter-end pushes, or peak seasonal demand.
Seamless Multi-Store & Regional Control
B2B organizations often operate across geographies or divisions. Shopify Plus lets teams manage multiple storefronts, shared inventory, and localized experiences from a single dashboard — ensuring consistency in pricing, brand, and experience.
It even supports hybrid B2B + B2C models, enabling unified management of all buyers within one admin environment.
Automation & Rule-Based Customization
B2B operations thrive on efficiency — and Shopify Plus delivers with built-in automation tools like Flow, Scripts, and Launchpad. From tiered pricing to approval workflows, teams can automate complex rules such as:
“If order quantity > X, apply bulk discount,” or “If total > Y, send approval to manager.” This eliminates manual effort and reduces reliance on costly custom development.
Flexible Checkout & Payment Capabilities
Shopify Plus makes complex B2B transactions simple — enabling purchase orders, contract-based pricing, and flexible payment terms like Net 30 or Net 45.
Brands can tailor checkout logic per customer, attach POs, and integrate with AR or credit systems — reducing friction in large or repeat orders.
Powerful Integration Ecosystem & APIs
B2B doesn’t operate in isolation. Shopify Plus offers robust APIs and connectors to ERP, CRM, OMS, PIM, and logistics systems.
For instance, syncing customer-specific pricing from your ERP or updating order statuses automatically can cut order-to-cash cycles by 20–30%, improving both accuracy and agility.
Insights & Reporting for Smarter Growth
Shopify Plus empowers B2B leaders with custom dashboards and real-time analytics, offering visibility into product velocity, order trends, and customer behavior.
Armed with these insights, brands can optimize SKUs, pricing, and inventory to drive sustained profitability.
The Future of B2B Commerce on Shopify
Shopify’s ongoing investments — and its leadership recognition in the Forrester Wave for B2B Commerce — signal a future of accelerated innovation.
As the market moves toward subscriptions, embedded commerce, composable architectures, and headless experiences, brands that migrate to Shopify Plus today will be ready to plug into tomorrow’s digital opportunities without another major replatforming.
That said, migration demands strategy. Data mapping, pricing logic, ERP integrations, and change management all need a thoughtful roadmap. With the right partner, however, that transition can unlock exponential efficiency and growth.
Ready to take the next step?
Trika has partnered with Shopify to help B2B brands migrate seamlessly — from catalog and checkout setup to systems integration and go-live support.
Contact us today to start your transformation journey.
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